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My Story
I am a Digital Marketing Specialist in FMCG E-commerce with strong technical expertise, adept at bridging the gap between business and technical teams. With experience in all stages of digital product development and global team management, I currently serve as a Digital Product Owner. I have a passion for discussing Digital Marketing, Strategy, Product Management, and User Experience, and I am also interested in Growth Marketing, Acquisition, Performance Marketing, E-Merchandising, CMS, SEO, Campaign Activation, Digital Analytics, and HTML/CSS/JavaScript.
Where I’ve Worked
2024 - Current
Global Digital Product Manager at JTI
2022 - 2025
Professor of Advanced Marketing, Digital Marketing, and Digital Analytics at UIC
2023 - 2024
Global Digital Product Manager at Danone
2020-2023
Global Digital Product Owner Web, Mobile & IoT at Nestlé Nespresso
2019-2021
Global E-commerce Operations Manager at Nestlé Nespresso
2017-2019
B2C E-commerce Operations Coordinator B2B Channel at Nestlé Nespresso
2016-2017
UI Designer | Front-end Developer at Wildsmile
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About me
I am a Portuguese Digital Marketing Specialist focus on fast moving consumer goods products
With over 9 years of experience, I’m a Digital Marketing Strategist who has left a mark on brands like Nestlé, Nespresso, Danone, and local Portuguese businesses. Currently working as the Global DTC Digital Product Manager at Danone, I lead cross-functional teams, negotiate with international vendors, and ensure timely delivery of end-to-end Direct-to-Consumer solutions. Additionally, I share my expertise as a Professor of Advanced Marketing, Digital Marketing, and Digital Analytics. In my previous role at Nestlé Nespresso SA, I led the vision for a ranking algorithm, executed successful go-to-market strategies, and managed the IoT Connectivity Devices Vertical Product Team.
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Courses and Certifications
2026
EXECUTIVE MBA • EAE, Universidad Barcelona, Barcelona
2023
Professional Scrum Product Owner II - Scrum.org
2023
Professional Scrum Product Owner - Advanced - Scrum.org
2023
Professional Scrum Product Owner I - Scrum.org
2021 - 2022
Master of Digital Marketing - La Salle BCN
2020
Scrum Master Course - Agile Scrum Certification
2011 - 2013
Bachelor in Cinema, Video and Multimedia Communication - Universidade Lusófona de Humanidades e Tecnologias
About my certifications
Where the digital world creativity meets strategy! With a Master’s in Digital Marketing and a solid foundation laid with a Bachelor’s in Cinema, Video, and Multimedia Communication, I bring a unique blend of artistic flair and digital prowess to the table.