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Teaching

I teach what I do. Then I rewrite the lectures based on what students push back on.

Adjunct Professor of Advanced and Digital Marketing at UIC Barcelona, graduate level, from 2023 to 2024. Today I run corporate workshops and guest lectures. If I can’t explain a framework to a room of 25 graduate students who will challenge me, it isn’t ready for a boardroom either.

What I taught at UIC Barcelona

  1. 01

    Advanced Marketing

    • Market research
    • TAM / SAM / SOM
    • Personas & JTBD
    • GTM strategy
    • KPIs / OKRs
    • MVP & prototyping

  2. 02

    Digital Marketing

    • SEO / SEM
    • PPC / Google Ads
    • Social & content
    • Email & CRM

  3. 03

    Digital Analytics

    • GA4
    • GTM
    • Search Console
    • Looker Studio
    • Conversion tracking
    • A/B testing & CRO

How I teach

Hands-on labs over slides.

Capstone projects: real briefs, real budgets, real decks.

1:1 coaching on the things that matter: pitching, hard trade-offs, career decisions.

Free resources

Frameworks I use in class and at work. Take them, adapt them, ship something.

PDF · 1 page · Coming soon

GTM Canvas

A one-page go-to-market canvas: segments, channels, pricing, KPIs. The same sheet my capstone teams fill in.

Template · Coming soon

Capstone Brief

The project brief template I hand students: real problem, constraints, deliverables, grading rubric.

Decision tree · Coming soon

A/B Testing Map

When to run an experiment, when not to, and how to size it. A decision tree for product and growth teams.

Beyond UIC

Workshops, guest lectures and mentoring.

Workshops of 1 to 3 days, on-site or remote. Lectures at undergraduate or graduate level. Mentoring for product managers and digital marketers.

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